Digital Commerce Outlook: What Does $133 Billion in Holiday Spending Mean f...
Veni, Vidi, Video: Online streaming in the UK
From quirky to mainstream: TikTok’s Time to Grow Up
TikTok, the video-sharing social media app owned by the Beijing-based company ByteDance, was released to international markets in September 2017. It has since made the headlines thanks to its stellar...
CCPA & Effective Marketing Are Not Mutually Exclusive
The value of female sports audiences
The Danger of Trusting Advertising Truisms
This white paper, created in partnership with Campaign, looks at examples where common assumptions about audiences can lead to sub-optimal marketing investments, and how challenging these assumptions...
Beyond Reach: News Engagement in the UK
Programmatic Playbook: Demographic Segments
The Future of Advanced TV
The Key to Successful Selling? Be Willing to Evolve
TV is dead: or is it just maturing?
Online dating in the UK: revealing insights into the behaviours of online d...
Brand activism: do consumers care?
State of Digital in Vietnam
Stereotypes in Advertising: A help or a hindrance
Beyond the Headlines: Unpacking Common Narratives in Media and Advertising
Quick insights on the digital travel landscape in APAC
Driving lead generation across platforms with Oracle Data Cloud