Mais insights

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video pr...

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champi...