Campaign Validation today
The Bot is in the Room
Putting Trust Back into Programmatic
Whilst fraud and viewability have all been occupying the headlines for several years, the real impact on the digital ecosystem has not yet been fully realised. Understanding what is actually delivered...
The Value of a Digital Ad
The value of trust in programmatic
Comscore on Programmatic
In our Comscore on Programmatic event, we discussed how the potential of programmatic has been overshadowed by issues like fraud, viewability and brand safety and the need to rely on trust for a good...
Lessons Learned in Digital Advertising
Creating a Moment - The Value of a Digital Ad
How ‘media singularity’ will change the world
A Kellogg Case Study: Only Real Impressions Matter
Viewable, human, brand safe impressions and their role in the future of pro...
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
The Value of the "Verified Impression"
Optimise Toward ‘Golden Impressions’ to Put Trust Back Into Digital Adverti...
Non-Human Traffic: Why It Matters and Why You Should Care
Trust and transparency in programmatic
The Value of Trust in Programmatic
HUBFORUM : Invalid Traffic - Are You Getting Skewed?