Half of U.S. Wi-Fi households now stream over-the-top (OTT) content like Netflix directly to their TV an average of 1 hour and 40 minutes every day. Although OTT viewing continues to carve out a growing share of the media consumption landscape, the market has not been well understood due to a lack of measurement.
Download this presentation where we present data collected via our Total Home Panel™, which is helping to fill in key measurement gaps in the OTT market and shed new light on which OTT content services are being watched across which media devices in U.S. households today.
Some key topics in the presentation include: