No dia 27 de março, o time de Client Insights da Comscore Brasil realizou o primeiro evento Comscore University do ano, que teve o tema Social Media. Aproveitamos para compartilhar... Leia mais
Third-Party Cookie Deprecation Is Still on the Horizon. Keep Your Foot on...
Navigating the Future of Publishing
March Madness Across Screens: 2024 Recap
Comscore's 2024 State of Digital Commerce Report
Health Vertical Segment Guide
Influencer Marketing: Rising Tide of Social Media...
Comscore and Thece Partner To Measure Advertising...
Comscore at Digiday Publishing Summit
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...
Spooky Stats: Halloween Costume Shopping Trends
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
The benefits of impressions-based buying
2023 NBA Finals: Local & National TV Recap
As worlds collide: impact and effectiveness in advertising to Gen Z
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...