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Fevereiro 18, 2008

comScore Media Metrix Releases Top 50 Web Rankings for January

Preparing for Tax Season Ranks as Top Priority as Americans Begin the New Year

Politics, Careers, Real Estate, and Travel Also Witness Strong Growth

RESTON, VA, February 18, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at top online properties for January 2008 from the comScore Media Metrix service. The month saw increased visits to tax, politics, career, real estate and travel-related sites.

“The new year represents a time for Americans to reflect on the past year and plan for the coming year, whether it’s searching for a new job, a new residence, or preparing for tax season,” said Jack Flanagan, executive vice president of comScore Media Metrix. “There was also a huge surge in activity at political content sites as the Democratic and Republican presidential primaries kicked off with the Iowa caucuses in early January.”

Tax Preparation Causes Category to Surge

The official beginning of tax season sent Americans online in droves, driving the tax category up 202 percent to more than 23 million visitors, making it the top-gaining category in January. IRS.gov led the category with 12.5 million visitors (up 181 percent), followed by TaxACT with 5.8 million visitors (up more than 1,000 percent), and H&R Block with 5.3 million visitors (up 312 percent).

Heated Presidential Primaries Boost Traffic to Politics Sites

As the presidential primaries kicked off, the politics category jumped 65 percent to 13.8 million visitors as Americans went online for news coverage and opinions and to visit candidate Web sites. BarackObama.com led the category with 2.2 million visitors, up 429 percent from December, followed by HillaryClinton.com with 1.1 million visitors (up 202 percent). On the Republican side, MikeHuckabee.com attracted 937,000 visitors, up 96 percent, while JohnMcCain.com grew 261 percent to 596,000 visitors.

New Year = New Career, Americans Search the Web for Jobs

As many Americans reevaluated their current career situations with the New Year, the career services and development category experienced a 31-percent gain for the month. The category was led by CareerBuilder LLC with 24.8 million visitors, followed by Yahoo! HotJobs with 17.4 million visitors and Monster with 17.1 million visitors.

Real Estate Category Experiences Seasonal Growth

Concerns over a shaky real estate market, along with those resolving to move residences in 2008, precipitated a 28-percent gain to 42 million visitors to the real estate category in January. Move Network led the category with 10.1 million visitors (up 49 percent), followed by Yahoo! Real Estate with 4.6 million visitors (50 percent), and Rent.com with 3.5 million visitors (up 51 percent).

Winter Weather Prompts Vacation Planning
Travel-related sites experienced an increase in traffic as people looked to escape the winter doldrums and take advantage of post-holiday travel deals. Ground/cruise sites gained 27 percent to 11.3 million visitors, while car rental sites grew 26 percent to 5.1 million visitors, and hotels/resorts gained 23 percent to nearly 31 million visitors.

Top 50 Properties

Yahoo! Sites continued to lead as the top property with more than 138 million visitors, followed by Google Sites with nearly 135 million visitors and Microsoft Sites with 119 million visitors. Beginning with January comScore Media Metrix data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL. During the month, large increases were experienced by the following properties; Disney Online (up four spots to position 21), and Expedia Inc. (up nine spots to 32). CareerBuilder LLC entered the ranking this month grabbing position 27.

Top 50 Ad Focus Ranking

Platform A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, debuted this month in the top spot in the Ad Focus Ranking, reaching 91 percent of the more than 184 million Americans online. Substantial gains were achieved by Adconion Media Group (up four spots to 14), PrecisionClick (up six spots to 35), and Kontera (up four spots to 36). Three entities joined the ranking this month; Turn, Inc., IACAS Network, and CNN.

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
January 2008 vs. December 2007
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
  Total Unique Visitors (000)
Dec-07 Jan-08 % Change Rank by Unique Visitors
Total Internet : Total Audience 183,619 184,239 0 N/A
TaxACT 421 5,803 1,277 182
H&R Block 1,294 5,337 312 201
IRS.GOV 4,442 12,495 181 82
Kayak.com Network 3,234 6,871 112 150
Intuit 7,096 14,979 111 64
Weight Watchers International 2,287 4,552 99 240
PCH.COM 4,900 8,953 83 108
CareerBuilder LLC 13,914 24,752 78 27
Job.com Sites 3,567 5,654 59 190
ED.GOV 4,314 6,828 58 152

*Ranking based on the top 250 properties in January 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
January 2008 vs. December 2007
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix

 

 

Total Unique Visitors (000)
Dec-07 Jan-08 % Change
Total Internet : Total Audience 183,619 184,239 0
Taxes 7,729 23,336 202
Politics 8,384 13,807 65
Career Services and Development 49,150 64,144 31
Real Estate 32,747 41,991 28
Ground/Cruise 8,909 11,303 27
Car Rental 4,065 5,130 26
Retail - Computer Software 26,756 33,548 25
Financial Information/Advice 32,109 39,792 24
Hotels/Resorts 25,131 30,958 23
Online Travel Agents 34,581 42,530 23

TABLE 3

comScore Top 50 Properties (U.S.)
January 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

 (000)

  Total Internet : Total Audience 184,239        
1 Yahoo! Sites 138,059   26 Superpages.com Network 26,237
2 Google Sites 134,886   27 CareerBuilder LLC 24,752
3 Microsoft Sites 119,297   28 Glam Media 24,626
4 AOL LLC 109,442   29 Shopzilla.com Sites 24,210
5 Fox Interactive Media 83,752   30 Monster Worldwide 24,185
6 eBay 78,789   31 CBS Corporation 23,643
7 Amazon Sites 59,003   32 Expedia Inc 23,454
8 Wikipedia Sites 55,589   33 Gannett Sites 22,997
9 Time Warner - Excluding AOL 52,645   34 Bank of America 22,990
10 Ask Network 52,102   35 Yellowpages.com Network 22,869
11 New York Times Digital 48,471   36 United Online, Inc 22,065
12 Apple Inc. 48,413   37 E.W. Scripps 20,952
13 Viacom Digital 42,011   38 Photobucket.com LLC 20,497
14 Weather Channel, The 40,478   39 Real.com Network 19,747
15 CNET Networks 34,859   40 Lycos Sites 19,484
16 Facebook.com 33,861   41 WebMD Health 19,219
17 Adobe Sites 31,169   42 ESPN 19,166
18 Wal-Mart 30,747   43 WorldNow - ABC Owned Sites 19,115
19 AT&T, Inc. 27,890   44 NBC Universal 17,828
20 Target Corporation 27,874   45 Best Buy Sites 17,813
21 Disney Online 27,524   46 Weatherbug Property 17,456
22 Verizon Communications Corporation 27,220   47 iVillage.com: The Womens Network 17,383
23 Gorilla Nation 27,119   48 Cox Enterprises Inc. 17,286
24 Comcast Corporation 27,068   49 AmericanGreetings Property 16,771
25 Craigslist.org 26,660   50 Hearst Corporation 16,708

TABLE 4

comScore Ad Focus Ranking (U.S.)
January 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 184,239 100.0          
1 Platform-A** 166,763 91%   26 Vibrant Media** 75,953 41%
2 Advertising.com**† 163,837 89%   27 CPX Interactive** 71,667 39%
3 Yahoo! Network** 155,822 85%   28 MySpace.com* 68,641 37%
4 Google Ad Network** 143,200 78%   29 Ebay.com 66,861 36%
5 Specific Media** 142,290 77%   30 Gorilla Nation Media 65,282 35%
6 ValueClick Networks** 137,548 75%   31 YouTube.com 61,375 33%
7 Yahoo! 136,243 74%   32 Undertone Networks** 59,273 32%
8 Tribal Fusion** 131,840 72%   33 MSN.com Home Page 58,548 32%
9 Google 126,569 69%   34 Ask Network 52,102 28%
10 Casale Media Network** 121,893 66%   35 PrecisionClick** 51,156 28%
11 AOL Media Network 109,442 59%   36 Kontera** 50,481 27%
12 MSN-Windows Live 103,424 56%   37 Amazon.com 48,324 26%
13 DRIVEpm** 102,085 55%   38 Business.com Network 48,181 26%
14 adconion media group** 98,378 53%   39 AdDynamix.com** 46,625 25%
15 Yahoo.com Home Page 95,460 52%   40 MapQuest 44,537 24%
16 Traffic Marketplace** 95,254 52%   41 Turn, Inc** 42,103 23%
17 Tremor Media 93,929 51%   42 YuMe Video Network 41,666 23%
18 AOL 91,005 49%   43 About 41,487 23%
19 24/7 Real Media** 90,483 49%   44 Ebay.com Home Page 39,169 21%
20 ADSDAQ by ContextWeb** 88,984 48%   45 Vizi Media** 38,066 21%
21 Burst Media** 88,097 48%   46 IACAS Network 37,526 20%
22 AdBrite** 85,308 46%   47 The Nabbr Network 36,643 20%
23 Collective Media** 79,832 43%   48 Facebook.com 33,861 18%
24 interCLICK** 79,369 43%   49 Weather.com 31,464 17%
25 Centro 78,460 43%   50 CNN 29,157 16%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in January. For instance, Yahoo! was seen by 74 percent of the more than 184 million Internet users in January.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

† Advertising.com is also included in the Platform A entity beginning with January 2008 Media Metrix data.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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