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Are Mobile Operators Asking the Right Questions of their Subscriber Big Dat...

With more than 50% of all mobile service revenues driven from data services in the U.S. in 2013, the demand for mobile data is exploding faster than ever before. Average Revenue Per User (ARPU) for d...

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the...