I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article....
Last week, following two grueling weeks as a part of Comscore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized...