How Comscore, Dish & Sling Innovate in Addressable Ad Measurement
EVP Cathy Hetzel discusses how Comscore has expanded its partnership with Dish and Sling TV to offer the industry’s first cross-platform addressable advertising measurement. 阅读更多
Wimbledon 2025 served up record-breaking engagement on social media with 226M total actions across major platforms and premiered new singles winners, the Italian Jannik Sinner and the Polish Iga Świąt...
A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performan...