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Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences​

A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performan...

Fast Facts: The World Celebrates Pride Month 2025 on Social Media

Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices, brands and conte...