In this presentation, Gian Fulgoni, Chairman and Co-Founder of Comscore provides an overview of the current digital landscape in India highlighting key trends in online behaviors that are influencing...
A U.S.-based vCE Charter Study of 12 national advertisers found that, on average, only 69 percent of the ad impressions were delivered in-view*. The remaining 31 percent of ad impressions never had t...