Today, Comscore introduced a next generation web analytics product to the market called Digital Analytix. We’re excited about it for a lot of reasons, but mostly because it solves a number of ongoing...
Persons ages 25-34 comprised 18 percent of the video viewing audience in Q4 2010, but accounted for 22 percent of all videos viewed. The 55+ age segment showed a lower level of engagement, representin...