CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
Comscore Digital Data Helps Advertisers Optimize Hispanic Audience Campaigns
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
Benefits of Impressions-Based Buying
Fast Facts: ‘Demure’, the keyword taking social media by storm
Comscore Social Incremental Audience
The Power of Cross-Platform Measurement in India
Validate LDA Compliance with Comscore Campaign Ratings Measurement
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Optus Sport social media impact during UEFA EURO 2024