Mike Rich, Comscore VP, Emerging Products, highlights key takeaways from the "State of OTT", a presentation given in June 2017 that provides in-depth insight on the OTT market – including viewing beha...
When Apple CEO Tim Cook declared in 2015 that “the future of TV is apps,” he was referring to a future where a majority of TV viewing is streamed over-the-top (OTT) via online apps. While we’re not th...