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Home Improvement and DIY

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this June 2016 edition, the topic is "Home Improvement and DIY".

The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Ad...

This presentation curates insights from Comscore and Millward Brown in an overview of both delivery metrics (in-view, fraud-free, brand safe and to a targeted, human audience) and effectiveness measur...