- 2016年11月15日

Ad Week 2016: How do you evaluate quality delivery?

How do we ensure that the data that goes into marketing models is actually valid data?  How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.

More Videos from the Let’s Talk Advertising Effectiveness Series

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    可视性

    做广告的目的始终在于制造影响力。让受众看到广告固然十分重要,但可见性并不是衡量广告效果的指标。它只是广告测量领域一个基本的‘进入门槛’。有鉴于此,Comscore现推出免费可见性测量服务,让您能够腾出精力、关注真正重要的指标。
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