- 2016年11月15日

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.

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Activation

Comscore Activation helps digital publishers build more valuable targets to drive stronger ROI for advertisers – and higher CPMs for you.
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