- 15. November 2016

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase advertising results?

Hear from Hershey’s Sr. Director, Global Integrated Media, Charlie Chappell on what he thinks the perfect “data cocktail” is.

More Videos from the Let’s Talk Advertising Effectiveness Series

Is precision targeting delivering on its promise?
How do you evaluate quality delivery?
What are the metrics that matter?

Activation

Aktivieren Sie Zielgruppen und Inhalte indem Sie granulare Daten in relevante Targets umwandeln.
Erfahren Sie mehr

Newsletter Anmeldung

Melden Sie sich noch heute an, um Comscore News, Einblicke und Events zu erhalten!

Melden Sie sich an Holen Sie sich unsere App