Brand Effectiveness

							Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.
							
                        

Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.

Cross-Platform Measurement

Quantify the branding impact of ads delivered across desktop, mobile, TV, over-the-top (OTT), radio, print, out-of-home and cinema.

Trusted Results

Leverage trusted Comscore Validated Campaign Essentials (VCE) campaign data to inform measurement results.

Advanced Attribution Methods

Leverage unique multi-touch attribution for sophisticated analysis as well as traditional lift methods, including exposed/control.

Key Benefits

For Agencies & Advertisers For Publishers & Ad Networks

Determine the most effective media allocations and ensure results are truly cross-platforms.
Optimize campaign strategy by evaluating the lift contribution of networks, publishers, placements and creatives.
Build stronger cross-platform campaigns by applying learnings over time to continue to improve campaign outcomes and ROI.

Prove the value of your site or network of sites and grow revenue by demonstrating the ability to drive strong branding results.
Encourage bundled, multi-media sales by demonstrating the relative and holistic effectiveness of your various media channels.
Better package inventory based on its ability to generate specific branding effects across platforms.

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

"Comscore's brand lift studies have been pivotal in retaining our partners YOY, and also in partnering with new clients who are specifically looking for data and proof of success. To be able to see how the audience is viewing our client's content and how they are interacting with it, has allowed us to see the strong parts and weaker parts of a campaign -- and optimize accordingly. Being able to lean on Comscore's professionals to present their findings in a manner that is easy for our clients to understand, has also made campaign reviews informative and productive. Being able to offer Comscore's product provides measurement that is so often required by our clients, and also proves our value as a partner. It's a win in our book!"
Giannina Miranda-Stuart
Director Brand Partnerships
Cheddar News

Meet the Experts

Walid Jaklis

Senior Vice President, Data Analysis

As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.

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Natasha Merchant

Vice President, Survey Insights

As Vice President, Survey Insights, Natasha manages Comscore’s Brand Survey Lift and works with clients on designing cross platform solutions. She has spent over two decades in research and analytics and oversees a team of researchers who manage advertising effectiveness studies across a gamut of industries.

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