Measure and maximize marketing effectiveness to grow your business

Comscore Marketing Impact Products & Services

Path-to-Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across a wide variety of industries.

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Branded Content

Comscore Branded Content analyzes the effect of brand integrations across all platforms, content types, and audiences to help quantify the results of branded content, sponsorship, and promotional campaigns.

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Tune-In Lift

Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.

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Brand Effectiveness

Comscore Brand Survey Lift is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.

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Movie Measurement

Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.

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Brand Measurement

Comscore Brand Monitor is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.

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