Measure and maximize marketing effectiveness to grow your business

Comscore Marketing Impact Products & Services

Path-to-Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across a wide variety of industries.


Branded Content

Comscore Branded Content analyzes the effect of brand integrations across all platforms, content types, and audiences to help quantify the results of branded content, sponsorship, and promotional campaigns.


Tune-In Lift

Comscore Cross-Platform Tune-In Analyses measure the impact of advertising across platforms at driving TV program viewership.