Comscore measurement solutions help you uncover granular insights into your target retail consumers to increase engagement and return on investment in the retail industry.
This report provides digital commerce insights focusing on merchant-level basket performance using passively collected massive clickstream behavioral data inclusive of desktop and mobile.
Identify possible inflection points for specific categories based on digital spend trends. Available categories include: Video Game Consoles, Furniture & Appliances, Video Games, Consumer Electronics, Consumer Packaged Goods, Apparel & Accessories, Home & Garden.
Identify key digital touchpoints between category research initiation and category purchase. Report on frequency, intensity, and timing of digital touchpoint engagement and determine whether digital touchpoint engagement impacted downstream conversion.