Stable and granular local television viewing insights

Comscore TV Local solutions provide television measurement that accurately represents local audiences’ unique viewing behaviors.

Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.

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Scale & Stability of Data

Access massive second-by-second viewership data collected passively, 24/7/365 through return path device data, from 99% of all residential ZIP codes in the U.S.  
Scale & Stability of Data

Comscore Advanced Audiences

Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more.  
Comscore Advanced Audiences<sup>™</sup>

Accurate, Complete Local Market Coverage

Leverage the industry’s only measurement source that has a singular methodology across all 210 Comscore local markets irrespective of their size.  
Accurate, Complete Local Market Coverage
  • Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
  • Help advertisers effectively and efficiently meet their goals with reliable and stable local television ratings measurement.
  • Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
  • Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
  • Confidently reach your key consumers with a consistent and detailed local TV consumption data from all 210 markets with data collected from the ZIP code-level up.
  • Maximize campaign performance at all levels to build the right media strategies to meet your client’s needs, and minimize your time spent managing makegoods.