Powered by Comscore Advanced Audiences, our local television solutions combine real-world TV viewership information with valuable, advanced household-level consumer and demographic behavior data, allowing buyers and sellers to access the metrics that matter and transact with confidence.
In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.
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Prasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.