There are 217 million gamers in the U.S. who spend 206 billion minutes a month engaging with gaming content. The audience is incredibly diverse: 47% are male, 53% are female.
A leading snack brand and their agency wanted to impact the gaming audience in a meaningful and authentic way to reinforce that the brand is a great tasting snack.
Gamers are incredibly engaged with the game during play and do not appreciate being disrupted by advertising while playing their games.
Comscore’s Brand Survey Lift™ (BSL) was applied to understand the value of the media inside the game.
Mobile Ad Recall
Fit as a Game Sponsor
Like the Brand's Sponsorship of the game