At the ANA Media & Measurement Virtual Conference, speakers will discuss the opportunities and challenges these pose for marketers, with topics including cross-media measurement, the evolving video landscape, multi-touch attribution, in-house media, emerging media technologies like AI, and much more.
How much has your daily life changed since January of this year? From the way you work, to the way you shop, to the way you consume media – as the world quickly shifted in 2020, you undoubtedly made adjustments to your daily life to follow suit and keep pace. Media planning is no different. As consumer behaviors shift, brands and agencies must be equipped with the tools to inform what's working and what not in order to stay flexible and nimble enough to pivot quickly to stay ahead. In this session, Comscore will be joined by our partners at LiveRamp to explore the challenges brands are facing in today's evolving marketplace, and discuss why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying.