The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet. Mobile has also now become more engaging than desktop, accounting for 56% of all time spent on the internet.
This infographic provides a deep-dive into the current key trends shaping the mobile landscape in the UK.
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