- 4 de marzo, 2015

France Digital Market Overview, Q1 2015

This French specific report provides a quarterly overview and analysis of the digital audience in France. It utilises data from the Comscore MMX™ Multi-Platform and Video Metrix solutions. 

Etat des lieux de l’audience digitale

Q1 2015 key highlights :

  • 52% of the digital media population in France access the internet from both desktop and mobile devices. 
  • The Retail category saw a 7% growth on its online audience during September and December 2014.
  • Men between 25-34 are the most engaged segment with online video content, watching more than 430 videos on average per month.

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Medición de contenidos multiplataforma

MMX® Multiplataforma de Comscore proporciona una visión deduplicada del comportamiento integral de la audiencia en ordenadores, smartphones y tabletas.

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