What is ad fraud and what does it impact the digital ecosystem ? Why invalid traffic matters in ad campaign performance measurement ? What are the solutions to fight against this issue ?
Jacques Tchenio, France VP Sales, discussed these questions at HUBFORUM PARIS 2015.
In this presentation, we explain what is ad fraud and invalid traffic, and why this is an issue impacting both media buyers and sellers.
If you want to have more information please contact us.
Whitepaper: Non-Human Traffic: Why it Matters and Why You Should Care
Blog: The Effect of Non-Human Traffic on Your Ad Campaign’s ROIBlog: Non-Human Traffic: Why it Matters and Why You Should Care
Are you a Media Buyer? The Vital Role Media Buyers Play in Fighting Ad Fraud
Are you a Media Seller? Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud