This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at Comscore over the years about digital marketing effectiveness and the metrics that matter.
Warc’s Stephen Whiteside put together a nice summary of my presentation entitled “Five Digital Marketing Lessons from Comscore,” which covers the following topics:
You can download the full, detailed copy of the report here. I hope you find the insights illuminating and the lessons applicable as a marketing practitioner.
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