Online Trading, Taxes and Personal Finance Sites Experience IncreasesGoogle Sites Ranks as Top Property in the Canadian Market
TORONTO, CANADA, April 28, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its Comscore MMX service. Canadians focused their attention on their finances in March with online trading, taxes and personal finance sites all experiencing gains, as visitors prepared to meet the tax deadline and braced for a possible economic slowdown.
“Canadians showed strong engagement with tax, banking and government sites in March,” said Brent Bernie, president of Comscore MMX, Comscore Canada. “With the tax deadline quickly approaching, it is no surprise that this month saw Canadians turn to the Web to file their taxes and manage their finances during these challenging economic times.”
Top Gaining Site Categories for March 2008
Top 10 Gaining Site Categories by Number of Canadian Unique VisitorsMarch 2008 vs. February 2008Total Canada – Home and Work Locations*Source: Comscore MMX
Total Unique Visitors (000)
Feb-2008
Mar-2008
% Change
Total Internet : Total Audience
23,814
23,879
0
Online Trading
1,024
1,384
35
Taxes
3,041
3,839
26
Hobbies/Lifestyle - Home
4,890
5,509
13
Incentives
2,525
2,826
12
Lotto/Sweepstakes
5,725
6,402
Radio
7,875
8,618
9
Automotive - Manufacturer
4,492
4,913
Personal Finance
8,844
9,636
Health Care
1,832
1,981
8
Retail - Movies
2,923
3,152
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for March 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors*March 2008 vs. February 2008Total Canada – Home and Work Locations**Source: Comscore MMX
Property
Groupe Lagardere
930
2,276
145
Six Apart Sites
2,042
2,774
36
Canada Revenue Agency
2,505
3,198
28
CanadianTire.ca
1,774
2,178
23
FunBox.com
2,467
2,922
18
Crave Online
1,687
1,932
15
MacRAE’S Owen Media Network
2,336
2,646
craigslist, inc.
2,314
2,594
Shopzilla.com Sites
3,811
4,269
411.CA
1,714
1,914
*Ranking based on the top 100 Canadian properties in March 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for March 2008
Top 25 Properties by Number of Canadian Unique Visitors*March 2008 vs. February 2008Total Canada – Home and Work Locations**Source: Comscore MMX
Mar-08 Rank
Feb-08 Rank
Total Unique Visitors (000) Mar-08
N/A
1
Google Sites
22,436
2
Microsoft Sites
22,341
3
Yahoo! Sites
16,215
4
Facebook.com
15,513
5
eBay
13,821
6
Wikipedia Sites
11,222
7
AOL LLC
10,123
Yellow Pages Group
9,794
Amazon Sites
8,715
10
11
Canoe Network
8,391
Apple Inc.
8,285
14
Fox Interactive Media
7,769
The Weather Network Meteomedia
7,717
CTVglobemedia
7,655
Ask Network
7,264
16
17
CNET Networks
7,197
New York Times Digital
7,056
Viacom Digital
6,327
19
CBC-Radio Canada Sites
5,647
20
Adobe Sites
5,643
21
Time Warner - Excluding AOL
5,339
22
Gorilla Nation
5,221
24
Canwest Digital
4,840
WhitePages
4,731
25
TD Bank Financial Group
4,487
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com