Comscore MMX Ranks Top 50 U.S. Desktop Web Properties for December 2013
Holiday Season Drives Strong Growth in Shipping, E-Card and Retail Sites
Several Noteworthy Happenings Produce Gains in Taxes, Lotto and Weather Subcategories
RESTON, VA, January 20, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the Comscore MMX service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card website traffic. Additionally, preparations for the upcoming 2014 tax season, a near record-breaking Mega Millions lottery jackpot and some exceptionally cold December weather propelled an influx of online visitors to these respective subcategories.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
December 2013 vs. November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX
|
|
|
Total Unique Visitors (000)
|
| Nov-13
|
Dec-13
|
% Change
|
| Total Internet : Total Audience
|
224,481
|
224,057
|
0
|
| Directories/Resources – Shipping
|
27,803
|
37,193
|
34
|
| Business/Finance – Taxes
|
4,564
|
6,105
|
34
|
| Retail – Flowers/Gifts/Greetings
|
21,883
|
28,649
|
31
|
| Gambling – Lotto/Sweepstakes
|
16,366
|
19,700
|
20
|
| Retail – Fragrances/Cosmetics
|
16,169
|
19,294
|
19
|
| Services – e-cards
|
16,921
|
19,881
|
17
|
| Retail – Sports/Outdoor
|
34,558
|
40,161
|
16
|
| Retail – Food
|
17,728
|
20,044
|
13
|
| News/Information – Weather
|
76,937
|
86,518
|
12
|
| Retail – Jewelry/Luxury Goods/Accessories
|
22,990
|
25,475
|
11
|
Table 2
Comscore Top 50 Properties (Desktop Only)
December 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX
|
| Rank
|
Property
|
Unique Visitors (000)
|
|
Rank
|
Property
|
Unique Visitors (000)
|
|
|
Total Internet : Total Audience
|
224,057
|
|
|
|
|
| 1
|
Yahoo Sites
|
195,160
|
|
26
|
ESPN
|
37,931
|
| 2
|
Google Sites
|
192,315
|
|
27
|
Target Corporation
|
37,578
|
| 3
|
Microsoft Sites
|
175,287
|
|
28
|
Meredith Digital
|
35,280
|
| 4
|
Facebook
|
140,766
|
|
29
|
Yelp.com
|
35,075
|
| 5
|
AOL, Inc.
|
120,093
|
|
30
|
Tumblr.com*
|
34,427
|
| 6
|
Amazon Sites
|
116,421
|
|
31
|
Defy Media
|
33,700
|
| 7
|
Glam Media
|
92,786
|
|
32
|
WebMD Health
|
33,226
|
| 8
|
Wikimedia Foundation Sites
|
78,066
|
|
33
|
Federated Media Publishing
|
33,212
|
| 9
|
CBS Interactive
|
75,963
|
|
34
|
Adobe Sites
|
31,582
|
| 10
|
Turner Digital
|
75,401
|
|
35
|
Netflix.com
|
31,250
|
| 11
|
eBay
|
73,634
|
|
36
|
New York Times Digital
|
30,797
|
| 12
|
Apple Inc.
|
72,677
|
|
37
|
Best Buy Sites
|
30,244
|
| 13
|
Ask Network
|
67,603
|
|
38
|
YP Local Media Network
|
30,192
|
| 14
|
Weather Company, The
|
63,172
|
|
39
|
T365 - Tribune
|
30,089
|
| 15
|
Comcast NBCUniversal
|
63,076
|
|
40
|
Scripps Networks Interactive Inc.
|
29,792
|
| 16
|
About
|
57,075
|
|
41
|
Conde Nast Digital
|
29,782
|
| 17
|
Gannett Sites
|
56,083
|
|
42
|
WordPress.com *
|
29,725
|
| 18
|
Wal-Mart
|
53,054
|
|
43
|
Dropbox Sites
|
29,111
|
| 19
|
Answers.com Sites
|
46,234
|
|
44
|
Fox News Digital Network
|
28,545
|
| 20
|
Linkedin
|
45,595
|
|
45
|
Pinterest.com
|
28,269
|
| 21
|
Viacom Digital
|
43,712
|
|
46
|
Townsquare Media
|
28,218
|
| 22
|
Demand Media
|
42,929
|
|
47
|
Time Warner (Excl. Turner/WB)
|
27,734
|
| 23
|
craigslist, inc.
|
40,148
|
|
48
|
Everyday Health
|
26,675
|
| 24
|
Twitter.com
|
39,710
|
|
49
|
Verizon Communications Corporation
|
26,404
|
| 25
|
Hearst Corporation
|
38,360
|
|
50
|
Liberty Interactive Corporation
|
25,888
|
Table 3
Comscore Ad Focus Rankings (Desktop Only)
December 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX
|
| Top 30 Syndicated Ad Focus Entities
|
|
Top 20 Ad Networks/Buy Side Networks
|
| Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
Rank
|
Property
|
Unique Visitors (000)
|
% Reach
|
|
|
Total Internet : Total Audience
|
224,057
|
100.0
|
|
|
|
|
|
| 1
|
AddThis
|
219,016
|
97.8
|
|
1
|
Google Ad Network**
|
212,843
|
95.0
|
| 2
|
ShareThis
|
204,849
|
91.4
|
|
2
|
Advertising.com**
|
198,994
|
88.8
|
| 3
|
Yahoo Sites
|
195,160
|
87.1
|
|
3
|
AT&T AdWorks**
|
191,169
|
85.3
|
| 4
|
Google
|
184,559
|
82.4
|
|
4
|
Real Media Group - 24/7 Access**
|
188,772
|
84.3
|
| 5
|
Outbrain
|
167,500
|
74.8
|
|
5
|
Casale Media - MediaNet**
|
182,187
|
81.3
|
| 6
|
Facebook.com
|
138,327
|
61.7
|
|
6
|
Microsoft Media Network US**
|
178,559
|
79.7
|
| 7
|
YouTube.com
|
126,135
|
56.3
|
|
7
|
Specific Media**
|
173,994
|
77.7
|
| 8
|
AOL, Inc.
|
120,093
|
53.6
|
|
8
|
RadiumOne**
|
173,445
|
77.4
|
| 9
|
MSN
|
108,336
|
48.4
|
|
9
|
Genome from Yahoo**
|
170,921
|
76.3
|
| 10
|
Amazon.com*
|
102,215
|
45.6
|
|
10
|
ValueClick Networks**
|
170,781
|
76.2
|
| 11
|
Glam Media
|
92,786
|
41.4
|
|
11
|
Burst Media**
|
169,769
|
75.8
|
| 12
|
Bing
|
79,548
|
35.5
|
|
12
|
Collective Display**
|
169,098
|
75.5
|
| 13
|
Ask Network
|
67,603
|
30.2
|
|
13
|
Cox Digital Solutions - Network**
|
156,029
|
69.6
|
| 14
|
Windows Live
|
64,749
|
28.9
|
|
14
|
Exponential - Tribal Fusion**
|
155,864
|
69.6
|
| 15
|
Weather Channel, The
|
57,367
|
25.6
|
|
15
|
Rocket Fuel**
|
146,107
|
65.2
|
| 16
|
About
|
57,075
|
25.5
|
|
16
|
Adconion Media Group**
|
129,945
|
58.0
|
| 17
|
Gannett Sites
|
56,083
|
25.0
|
|
17
|
Undertone**
|
129,348
|
57.7
|
| 18
|
Blogger
|
52,216
|
23.3
|
|
18
|
Vibrant Media**
|
111,427
|
49.7
|
| 19
|
Walmart.com
|
50,019
|
22.3
|
|
19
|
Sourceknowledge Video Network**
|
104,258
|
46.5
|
| 20
|
Answers.com Sites
|
46,234
|
20.6
|
|
20
|
AdBlade Network**
|
86,135
|
38.4
|
| 21
|
Linkedin
|
45,595
|
20.4
|
|
|
| 22
|
5min Media Platform
|
45,437
|
20.3
|
|
Top DSP/SSP/Ad Exchange Entities
|
| 23
|
Demand Media
|
42,929
|
19.2
|
|
1
|
Rubicon Project**
|
215,968
|
96.4
|
| 24
|
Apple.com
|
42,574
|
19.0
|
|
2
|
Fulcrum5**
|
181,296
|
80.9
|
| 25
|
Twitter.com
|
39,710
|
17.7
|
|
3
|
engage:BDR**
|
137,708
|
61.5
|
| 26
|
IMDb
|
39,708
|
17.7
|
|
|
| 27
|
CNN
|
39,244
|
17.5
|
|
| 28
|
ESPN
|
37,931
|
16.9
|
|
| 29
|
Target.com
|
37,491
|
16.7
|
|
| 30
|
CBS News
|
35,807
|
16.0
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 87.1 percent of the 224 million Internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.
About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com