Comscore Reports November 2013 U.S. Smartphone Subscriber Market Share

Number of Americans Who Own Smartphones Surpasses 150 Million

RESTON, VA, January 6, 2014  – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Smartphone OEM Market Share
152.5 million people in the U.S. owned smartphones (63.8 percent mobile market penetration) during the three months ending in November, up 5 percent since August. Apple ranked as the top OEM with 41.2 percent of U.S. smartphone subscribers (up 0.5 percentage points from August). Samsung ranked second with 26 percent market share (up 1.7 percentage points), followed by Motorola with 6.7 percent, LG with 6.5 percent and HTC with 6.4 percent.

Top Smartphone OEMs
3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Aug-13 Nov-13 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Apple 40.7% 41.2% 0.5
Samsung 24.3% 26.0% 1.7
Motorola 6.9% 6.7% -0.2
LG 6.7% 6.5% -0.2
HTC 7.4% 6.4% -1.0

Smartphone Platform Market Share
Android ranked as the top smartphone platform in November with 51.9 percent market share (up 0.3 percentage points), followed by Apple with 41.2 percent (up 0.5 percentage points), BlackBerry with 3.5 percent, Microsoft with 3.1 percent and Symbian with 0.2 percent.

Top Smartphone Platforms
3 Month Avg. Ending Nov. 2013 vs. 3 Month Avg. Ending Aug. 2013
Total U.S. Smartphone Subscribers Age 13+
Source: Comscore MobiLens
  Share (%) of Smartphone Subscribers
Aug-13 Nov-13 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 51.6% 51.9% 0.3
Apple 40.7% 41.2% 0.5
BlackBerry 4.0% 3.5% -0.5
Microsoft 3.2% 3.1% -0.1
Symbian 0.3% 0.2% -0.1

Top Smartphone Properties & Apps
Google Sites ranked as the top web property on smartphones, reaching 86.7 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.9 percent), Yahoo Sites (79.4 percent) and Amazon Sites (72.5 percent). Facebook ranked as the top smartphone app, reaching 76.2 percent of the app audience, followed by Pandora Radio (52 percent), Google Play (51.6 percent) and Google Search (50.4 percent). 

Top 15 Smartphone Properties & Apps
November 2013
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: Comscore Mobile Metrix
  Top 15 Properties % Reach Top 15 Apps % Reach
      Smartphone Browsing + App Audience 100.0%     Smartphone App Audience 100.0%
1     Google Sites 86.7%     Facebook (Mobile App) 76.2%
2     Facebook 84.9%     Pandora Radio (Mobile App) 52.0%
3     Yahoo Sites 79.4%     Google Play (Mobile App) 51.6%
4     Amazon Sites 72.5%     Google Search (Mobile App) 50.4%
5     AOL, Inc. 61.1%     YouTube (Mobile App) 44.6%
6 52.1%     Apple App Suite (Mobile App) 43.6%
7     Apple Inc. 51.2%     Gmail (Mobile App) 43.3%
8     Microsoft Sites 49.5%     Google Maps (Mobile App) 42.0%
9     Turner Digital 44.7%     Yahoo Stocks (Mobile App) 28.7%
10     CBS Interactive 42.0%     Instagram (Mobile App) 26.2%
11     Wikimedia Foundation Sites 40.1%     Yahoo Weather Widget (Mobile App) 24.1%
12     Glam Media 37.5%     Apple Maps (Mobile App) 23.9%
13     eBay 36.8%     The Weather Channel (Mobile App) 22.9%
14     Weather Company, The 33.4%     Facebook Messenger (Mobile App) 22.1%
15     ESPN 33.3%     Twitter (Mobile App) 21.6%

*Apple App Suite includes iTunes, Apple App Store, and Apple Game Center

About Mobile Metrix
Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

Adam Lella
Comscore, Inc.
+1 (312) 775-6474