Offerings Expand Comscore’s Measurement of Mobile Audiences to Enable More Robust Reporting of Visitation, Engagement and Demographics
Jakarta, Indonesia, 29 March 2017 – Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands Comscore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender. This development follows Comscore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.
“We are committed to bringing robust solutions to Indonesia, and are delighted to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across smartphones and tablets,” said Joe Nguyen, senior vice president, Asia Pacific at Comscore. “This development marks a key measurement milestone in Indonesia. We look forward to delivering even more data and insights that media buyers and sellers need, to optimise their digital strategies and better understand the competitive advertising landscape.”
“Audience measurement in today’s evolving mobile and multi-platform environment is challenging. The industry needs trusted, unduplicated measurement that accurately captures how consumers are engaging with content across devices and platforms, especially mobile as it plays an increasingly important role in our lives,” said Jerry Justianto, chairman of IDMC. “We fully support Comscore in their continued commitment to advancing digital measurement in Indonesia, and delivering innovative, quality solutions to advertisers, agencies and publishers alike.”
Comscore MMX Multi-Platform and Mobile Metrix combine data from desktop and mobile consumer panels with data from the Comscore census network. This approach provides unduplicated, persons-based measurement of total digital reach. Further, Comscore measurement continues to evolve to address consumers’ changing behaviours and new technologies. This includes the ability to measure and credit traffic from third-party apps and content distributors such as Facebook Instant Articles and the Google Play Newsstand, to ensure publishers are able to consistently account for their entire digital audience across devices.
MMX Multi-Platform Measures Holistic View Across Desktops, Smartphones and Tablets According to MMX Multi-Platform, the Total Digital Population in Indonesia reached nearly 63.6 million unique visitors/viewers in January 2017 with 14.8 percent of that population accessing the Internet from both desktop and mobile platforms.
Top Web Properties Visited from Mobile Devices in IndonesiaIn January 2017, the top three mobile web properties reached more than half of the total audience. The top mobile web property Google Sites reached 35.5 million unique visitors, equivalent to 87.7 percent of the total population. Facebook followed closely with nearly 26.0 million users. Kompas Gramedia secured the third position with 21.6 million visitors, making it the top News/Information web property for mobile device users, ahead of KLN KapanLagi Network Sites and Trans Media (Trans Corp).
^Kreatif Media Karya Online includes LIPUTAN6.COM, while Trans Media (Trans Corp) includes DETIK.COM.
Top Apps Visited from Mobile Devices in IndonesiaIn January 2017, the top eight mobile apps reached more than half of the total audience. Google Play ranked #1 with nearly 44.3 million unique visitors, reaching 96.0 percent of the total mobile app population. WhatsApp Messenger followed closely, reaching nearly 35.8 million users with an average of 475.0 minutes spent per visitor. YouTube came in third with 35.6 million visitors. Facebook, Line and WhatsApp Messenger were the apps with the highest engagement in terms of average minutes per visitor in the top 10 ranking.
This latest development in Indonesia expands Comscore’s advanced mobile measurement solutions to a total of eight markets across the globe. In the coming months, Comscore will also introduce advanced mobile measurement in China, India, Malaysia, France, Germany and Argentina as we continue to expand our global mobile measurement footprint.
Comscore will share more details on this announcement at its launch event in Jakarta tomorrow. To learn more about MMX Multi-Platform and Mobile Metrix, as well as the launch event, please contact us.
About ComscoreComscore is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere.Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behaviour at massive scale. This approach helps media companies monetise their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. Shares of Comscore stock are currently traded on the OTC Market (OTC:SCOR). For more information on Comscore, please visit comscore.com.
Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to Comscore from the MMX family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients. For additional discussion of risk factors, please refer to Comscore’s respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the “SEC”), which are available on the SEC’s website ( www.sec.gov).
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MMX® Multiplataforma de Comscore proporciona una visión deduplicada del comportamiento integral de la audiencia en ordenadores, smartphones y tabletas.
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