As newly appointed CEO of Comscore, Bryan Wiener will provide his perspective on how the company plans to lead the industry in a world where consumer behavior is increasingly cross-platform and trust is the most powerful currency.
Speaker: CEO of Comscore, Bryan Wiener
Psychographic Driven Tune-in Targets for Higher ROI
Date & Time: June 13, 11:40am-12:10pm
Psychographic targeting significantly improves ROI over demographics alone.