AUDIENCExSCIENCE

12 de junio - 13 de junio, 2018

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Consumers, Cross-Platform & Trust

Date & Time: June 13, 12:50pm-2:05pm

As newly appointed CEO of comScore, Bryan Wiener will provide his perspective on how the company plans to lead the industry in a world where consumer behavior is increasingly cross-platform and trust is the most powerful currency.

Speaker: CEO of comScore, Bryan Wiener

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Psychographic Driven Tune-in Targets for Higher ROI

Date & Time: June 13, 2:00pm-3:10pm

Psychographic targeting significantly improves ROI over demographics alone.

Speaker: David Algranati, SVP, Product Management

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The Power of CN ONE

Date & Time: June 12, 2:00pm-3:50pm

What happens when measurement competitors come together to paint a complete picture of a cross-touchpoint audience for Condé Nast?

Speaker: James Muldrow – Sr. Director, Product Management

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Taking Stock of Online-Offline Metrics

Date & Time: June 12, 2:00pm-3:50pm

In this special hour-long session, six companies share how they measure media, produce metrics and how those metrics are defined.

Speaker: Josh Chasin, Chief Research Officer

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Privacy in the Age of Big Data

Date & Time: June 13, 2:00pm-3:50pm

With legal requirements like GDPR, the promise of hyper-granular big data for audience profiling must be treated carefully.

Speaker: Frank Pecjak, Senior Vice President, Statistical Services

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