The TV NOW conference, formerly ARF OTT/CIMM West, aims to deliver fresh, research-driven insights on how viewers are shifting their TV and video habits across platforms - and how to measure those changes.
Connect with the team from Comscore at this member event on Oct 28 via this link.
CONNECT AT TV NOW
The program will cover trends including: changes in viewing patterns, including streaming subscriptions, drivers of platform, program service and content preferences, the growing impact of AI on search and content discovery and measurement challenges and insights.
For more details about the agenda visit https://thearf.org/arf-events/tv-now-2026/