IAB and MRC Work Together to Draft Audience Reach Definition Guidelines
ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)
Comscore Begins MRC Audit
The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Niel...
News From the Research Trenches
An Embarrassment of Riches
How the Availability of Information Impacts Marketing Spending
With Comscore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking...
Young Adults and Newspapers
Beckham in the States: From the Cosmos to the Galaxy
Spotted on Second Life...
ARF Audience Measurement 2.0 Conference: the State of Internet Media Measur...
Demonstrate the ROI of Search Marketing
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults