Perform custom behavioural analyses with full access to Comscore’s desktop and mobile panels

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Comscore’s Digital Panel Data Feeds enable marketers, media companies and data analytics platforms to unlock transformative behavioural insights by performing on-demand custom analyses across Comscore’s desktop and mobile panels.
Available via respondent-level data feeds (RLD), Comscore’s behaviourally-tracked panel data can be integrated into clients’ and partners’ internal analytics platforms, enabling greater flexibility and efficiency in custom research and media planning.

These panels support a variety of use cases, including (but not limited to) ad hoc data mining, audience profiling and segmentation, consumer journey research, look-a-like modelling and pre-/post-product enhancement evaluation.

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Vastos Activos De Panel

Saque provecho de los paneles masivos de desktop y móvil de Comscore para obtener el comportamiento Digital total confiable observado de manera pasiva.

Vastos Activos De Panel

Vastos Activos De Panel

Saque provecho de los paneles masivos de desktop y móvil de Comscore para obtener el comportamiento Digital total confiable observado de manera pasiva.

Vastos Activos De Panel

Medición global

Obtenga pespectivas de los informes detallados que están disponibles en todo el mundo, en todo momento, en mútiples idiomas.

Medición global

Beneficios principales

How it Works Available Data Streams Deliverables & File Schemas
  • Comscore measures panellists’ behaviour across desktop and mobile platforms on an opt-in basis.
  • Client specifies platforms and datasets to be included in a respondent level data feed (RLD).
  • Specific RLD is passed from Comscore and ingested into clients’ in-house analytics and/or reporting platforms.

Desktop Panel

  • Visitation (URL Traffic or Session-Level)
  • Search
  • Demographics & System Information
  • General Lookups

Mobile Panel

  • Session-Level Web/App Usage
  • Demographics & System Information

Clients can receive and ingest data feeds via Comscore’s Secure File Transfer Protocol (STFP). A defined file format, known as the file schema, is created for each data feed. Example schemas include*:

Desktop Visitation (URL Traffic)

  • Panellist ID
  • URL (sans query string)
  • Timestamp
  • Referral Information
  • Comscore Client Focused Dictionary Website Mapping

Desktop Visitation (Search)

  • Panellist ID
  • Search Domain
  • Search Phrase
  • Timestamp

Desktop Demographics

  • Age
  • Gender
  • Presence of Children
  • Household Size
  • Region

Mobile Visitation (Session-Level)

  • Panellist ID
  • Comscore Client Focused Dictionary (Websites and Mobile Apps)
  • Device Platform & Access Method
  • Session Start Timestamp
  • Session Duration
  • Referral Information