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More Front-End Automation Needed For Addressable TV: DISH’s Arrix

In this interview at Beet Retreat 2018, DISH Media’s Kevin Arrix talks about the partnership between Sling TV and Comscore and the need for a fuller understanding...
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Taking Your TV Campaign the Extra OTT Mile

Agencies and marketers have long used linear TV as a medium for driving broad awareness and reach.
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Ad Targeting in the Age of Privacy

In our “Ad Targeting in the Age of Privacy” webinar, Comscore experts share insights on how marketers and publishers are navigating today’s complex and...
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Comscore Partners with Adobe to Help Marketers Deliver Hyper-Personalized...

Comscore, a trusted partner for planning, transacting, and evaluating...
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What’s Old is New Again: The Renaissance of Contextual Targeting

For many marketers, evolving global privacy standards – like GDPR – have cast a shadow over the future of advertising, but the reality isn’t as apocalyptic...
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The Potential of Digital Advertising Strategies amid GDPR: A Q&A with...

So far, the year 2018 has seen the fight against the overall lack...
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Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good...
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How Retailers Can Close the Loop between Planning and Sales in a Cross-Channel...

No time of the year is more competitive for retailers than the holiday...
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How Granular Data Improves Cross-Platform Targeting

SVP Aaron Fetters shares how clients leverage Comscore data to find the right audience for their campaign and more intelligently target brand-safe content
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Think Tank: Viewability

What is the dictionary definition of viewability? Who decides how much is enough? What role do publishers play? And most importantly, what about user experience?...
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Viewability Is Free… So What’s Next?

The goal of advertising is and always has been to have an impact. While it is critically important for an ad to get seen, viewability is not a measure...
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Global Digital Advertising Benchmarks Show Improving Viewability Rates and Strong Mobile Performance

Each quarter, Comscore releases global industry benchmarks from the billions of impressions it measures through validated Campaign Essentials to give the...
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Finding Clarity in Today’s Complexity

With Advertisers citing a lack of transparency in the digital advertising ecosystem as a major concern, and with the recent negative press around Brand's...
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Comscore in Journal of Advertising Research on How Social Sharing...

In the following article entitled “The Downside of Digital Word of...
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A New Model For Cross-Platform Measurement

At the Advertising Research Foundation (ARF) Annual Conference, our CEO Gian Fulgoni spoke about the new model for cross-platform measurement.
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An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarnall

Timur Yarnall, SVP Advertising Platforms & Corporate Development at Comscore, recently contributed to an IAB Europe Blog and shared an inside look at Sophisticated...
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Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded,...
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Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing...