The Solution
Comscore leveraged passively observed e-commerce behavior to compare conversion rates for online transactions that used different digital payment methods available to consumers during online checkout at a select list of merchants.
Project Setup
The client selected a set of online retailers across industries where multiple digital payment methods are accepted.
Conversion Measured
The point when a user clicked on a payment type and when they completed the transaction/purchase were recorded via Comscore's behavioral panel.
Performance Measured
Comscore data exposed key variances in online conversion when the client's payment method was accepted vs. other payment forms and digital wallets.
