Comscore Branded Content ™ analysiert die Effekte der Markenintegrationen über mehrere Plattformen und Content-Arten hinweg, um die Ergebnisse von Markeninhalten, Sponsoring und Werbekampagnen zu quantifizieren.
Die plattformübergreifende Tune-In-Analyse mit Conversion-Methode misst die Conversion-Rates zwischen Haushalten, die Werbung ausgesetzt sind, im Vergleich zu Haushalten, die keine Werbung gesehen haben.
Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.
Comscore Movie Lift for TV and digital helps media buyers and sellers more reliably measure and attribute the impact of marketing on moviegoing behaviors, including visitation.
Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.