- 15. Dezember 2021

2021 Sees Record for Engagement with ‘Chaos’ on Social Media

Tania Yuki
Tania Yuki
Chief Marketing Officer
Comscore

If you’re feeling like your life is a little more chaotic than a few years ago, you’re not alone. So far in 2021, there have been more social media engagements across Facebook, Instagram, and Twitter with content mentioning “chaos” than in any other recent year. 

2021 saw over 200 million engagements across platforms, up 27% from 2020 and 121% from 2019. Content in 2021 that mentioned chaos saw an average of 40,000 engagements per post.  

Though 2020 might have been described as a chaotic year with the onset of the pandemic, clearly brands, influencers, and publishers still posted content about chaos in 2021, and users were even more interested and willing to engage. 

Have questions or want to see how another theme performed this year? Chat with our experts and we’ll create a free custom report for you.

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