The Birmingham, AL market watched a total of 4.1 million hours of sports-related TV content for the week of 8/29 – 9/5
While the Birmingham TV market ranks 48th nationally, it exceeds all top 10 markets in hours viewed per household for the week, with 82.6 hours. Birmingham also holds its own on social media, with the market’s cross-platform video views coming in ahead of both Boston and Philadelphia.
Key Insights: It’s no secret that football is king in Alabama, and this week’s rankings stay true to this trend.
Birmingham’s interest in football and national news resulted in key cable networks seeing success this week.
Key Insights: Football is better with friends, especially at a local sports bar – Buffalo Wild Wings.
Key Insights: The Alabama Crimson Tide continue their dominance off the field, as content surrounding the team resonates on social media across the Birmingham market.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions and Methodology
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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