- 28. November 2023

Football Sees Another Week of Success in Albany-Schenectady, NY

Local TV Snapshot: Nov. 13-19, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Albany-Schenectady, NY
Hours of TV Viewed: 26.9M
TV Households: 486,683
National Rank: #56

Overview:

Residents in the Albany-Schenectady, NY market followed the trend seen across the nation in recent weeks, as broadcast and cable series were dominated by NFL Football.

On broadcast networks, it was Sunday’s NFL National Broadcast on WRGB (CBS) that took the top spot in this week’s series ranking thanks to a live household rating of 20.4. WRGB (CBS) had four series place in this week’s top five, however it ranked third in this week’s broadcast network ranking. Here, it was WTEN (ABC) that took the number one spot, earning an average live household rating of 3.5 throughout the week.

On cable, Monday Night Football on ESPN earned the number one series of the week with a live household rating of 4.8. However, Hallmark Channel also saw success on cable, with two of their holiday specials placing within the top five series ranking. Amongst cable networks, it was FOX News Channel that took the top position, earning an average live household rating of 1.5 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Ran1

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

CBS NFL National

WRGB (CBS)

U

20.4

99.1K

2

CBS NFL Fill

WRGB (CBS)

U

16.9

82.4K

3

CBS NFL National Post-Gun

WRGB (CBS)

U

15.7

76.5K

4

CBS NFL TODAY UPDATE-SUS

WRGB (CBS)

U

13.7

66.5K

5

NBC SUNDAY NIGHT FOOTBALL

WNYT (NBC)

U

13.1

64.0K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

4.8

23.5K

2

Monday Night Kickoff

ESPN

M

3.3

16.2K

3

Holiday Hotline

HALL (Hallmark)

U

3.0

14.4K

4

A Merry Scottish Christmas

HALL (Hallmark)

S, U

2.9

14.1K

5

Monday Night Postgame

ESPN

M

2.7

13.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WTEN (ABC)

3.5

16.9K

2

WNYT (NBC)

3.4

16.2K

3

WRGB (CBS)

3.4

16.0K

4

WXXA (FOX)

0.9

4.6K

5

WYPX (ION)

0.8

4.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.5

7.1K

2

S1AL (Spectrum News - Capital Region)

1.0

4.6K

3

MSNBC

0.9

4.5K

4

HALL (Hallmark)

0.9

4.2K

5

CNN

0.7

3.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Albany-Schenectady, NY Market, Week of Nov. 13-19, 2023, US.

Network Persona Spotlight: WTEN (ABC)

Demographics:

Interests & Habits:

Age: 65+

Golf Enthusiast

Household: No Children Present

Diet Conscious Shopper

Education: High School Graduate

Enjoys Traveling

LMS Albany

Source: Comscore TV, Preliminary Data, Nov. 13-19, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WTEN - News10 ABC

4.4K

46

2

WNYT NewsChannel 13

3.7K

18

3

WRGB CBS 6 News, Albany

1.9K

66

Source: Comscore Social, PowerRankings, Nov. 13-19, 2023, US.
*Disclaimer: Data Pulled 11/27/2023; All preliminary data should be used for directional purposes only