The 149th Kentucky Derby is here, and although fancy hats and mint juleps get all the attention at the event, many of us tune in from the comfort of our own homes. Get a sneak peek at viewership in the Louisville, KY market below!
The 149th Kentucky Derby on WAVE (NBC) earned an average audience of 130.2K households in the Louisville, KY market, with an average live rating of 23.2 – or nearly 1 in 4 households. However, the viewership peaked just in time for the main event, with ratings up to 36.0 recorded at race time.
Stay tuned for the full blog this upcoming Monday, May 15th, 2023!
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.