The 2022 political season is already upon us and the stakes for political-focused campaigns, marketers, and advertisers couldn’t be higher. This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election advertising.
Q1: As we enter 2022, why are accurate political intelligence, privacy, and trustworthy sources of news content going to be so important?
Q2: What are the top things marketers and advertisers should prioritize while building their political advertising strategy for 2022?
Q3: Can you walk us through why L2 and Comscore decided to partner and what do each of you as the experts in your respective fields bring to the table?
Q4: Technically speaking, can you detail for us how this partnership offering works and results in the launch of a first-of-its-kind cookie-free audience solution based on voter insights?
Q5: Where do you see the combined L2/Comscore partnership and product offering evolving over time?
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