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Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.
State of OTT
James MuldrowSenior Direktor, Produktmanagement, Comscore
Our fourth annual “State of OTT” webinar examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space.
Key topics covered in this webinar include:
- Changes in OTT viewing behavior from recent trends and the impact from COVID-19
- Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
- How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile