- 14. September 2021

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

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In the last year, we’ve seen an acceleration of OTT consumption, with 82 million households now streaming an average of 100 hours of content in a month. 

In response, streaming service providers, media producers and networks have been experimenting with ad-supported and non-ad supported plans, direct to streaming releases, and investment in original content in a bid to engage subscribers and win over the growing OTT viewer base. How have trends in OTT consumption changed as a result? 

Register for Comscore’s 2021 State of OTT webinar to understand consumption trends and get the latest scoop on the size of the OTT market for different streaming services.  

Tuesday, September 14
2 p.m. ET / 1 p.m. CT / 11 a.m. PT  

2021 State of OTT: Discover How OTT Has Changed the Media Consumption Landscape

14. September : 14:00 - 15:00 ET
James Muldrow
James Muldrow
Senior Direktor, Produktmanagement, Comscore
Tara Gotch
Tara Gotch
Senior Vice President, Commercial

Key topics covered in this webinar include: 

  • The impact COVID-19 has had on year-over-year streaming behavior 
  • A profile of the consumption and demographics of top OTT, vMVPD, and network-focused streaming services 
  • An analysis of how ad-supported services compare to non-ad supported services  
  • A view of OTT consumption in the context of other platforms, such as live TV, DVR, VOD and digital 

Want a sneak peek of this year’s State of OTT results? Register above and get a free download of our State of OTT: 5 Key Numbers infographic.

To learn more about Comscore’s OTT measurement,  click here.