- 18. November 2022

Game on! The FIFA World Cup kicks off

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

The FIFA World Cup - one of the most advertised sporting events on earth – kicks off in Qatar on November 20, 2022. The beautiful game has long been part of the UK’s identity; national teams are expected to go far in this tournament.

In the infographic, we analyze online football audiences in the UK; we cover

  • Audience size and its evolution
  • Breakdown by age group
  • Social Platforms Affinity

DOWNLOAD INFOGRAPHIC

Game on! The FIFA World Cup kicks off