22. Februar 2023

Finance - Social Media Ranking by Engagement in India

Roberta Cavalcante
Roberta Cavalcante
Senior Corporate Marketing Manager

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter and Instagram.

In January 2023, FamPay - India’s first neobank for teenagers and their families – ranked in twelve position with 479,552 followers, but in first position in terms of engagements (‘Actions’) it received from its social audience, with 592,091 actions. State Bank of India had the biggest audience but occupied the 6th position on the ranking with 382,179 cross-platform actions. (Cross-platform (CP) actions mean actions across the combined space of Facebook, Twitter & Instagram. Actions include reactions, shares, comments, retweets, favourites, and loves.)

Here's the ranking of the top 12 properties in Finance in India in January 2023:

Properties Actions (CP) Actions Per Post (CP) Audience (CP)
1. FamPay (IN) FamPay (IN) 592,091 19,736 479,552
2. Groww (IN) Groww (IN) 532,957 2,287 719,655
3. ICICI Prudential Life Insurance (IN) ICICI Prudential Life Insurance (IN) 522,183 8,034 535,581
4. Axis Bank (IN) Axis Bank (IN) 454,276 4,246 4,261,184
5. Chelsea Football Club Union Bank of India (IN) 413,450 2,037 2,894,716
6. State Bank of India State Bank of India 382,179 1,599 24,819,686
IndusInd Bank (IN) IndusInd Bank (IN) 312,004 2,122 2,446,420
8. Bajaj Finserv (IN) Bajaj Finserv (IN) 300,179 463 2,578,901
9. Bank of Baroda (IN) Bank of Baroda (IN) 222,294 731 3,993,907
10. Pi Network (Mobile App) (IN) Pi Network (Mobile App) (IN) 164,989 14,999 4,934,958
11. Pi Network (Mobile App) (IN) Punjab National Bank (IN) 158,623 567 2,230,963
12. Pi Network (Mobile App) (IN) Motilal Oswal Financial Services Ltd (IN) 152,322 504 601,717

Source: Shareablee powered by Comscore, Finance, January 2023, Instagram, Facebook and Twitter, India

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To review all the rankings we produce for the Indian market every month, please go to: comscore.com/Rankings.

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