RESTON, VA, June 11, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 67.6 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in May with 67.6 percent market share, followed by Microsoft Sites with 18.8 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent. Ask Network accounted for 2.3 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report*May 2014 vs. April 2014 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.5 billion explicit core searches were conducted in May, with Google Sites ranking first with 12.5 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 423 million and AOL, Inc. with 241 million.
Comscore Explicit Core Search Query ReportMay 2014 vs. April 2014 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” ReportingIn May, 69.0 percent of searches carried organic search results from Google, while 27.0 percent of searches were powered by Bing (up 0.4 percentage points).
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